In a nutshell, an ePub document is a mini web site.
Each ePub document has a cascading style sheet,
images, and individual web pages full of XHTML code.
Converting, for example, a Word document to an ePub
document is not a straight, simple conversion.
Significant work needs to be done to customize the
XHTML and CSS of the final ePub document - if you
want your final ePub document to be polished and
Any service or software ePub conversion vendor that
presents the ePub conversion process as a quick and
easy process is almost guaranteed to perform low
If you have put a lot of work into creating your
manuscript, it would be a shame to wind up with an
unprofessional finished ePub document as a result of
an ePub conversion service or software that doesn't
perform customized, polished work.
Converting a Word document to ePub is not simple
conversion such as saving the output as an .rtf
(rich text format) file. Significant customization
needs to be performed during every ePub conversion
in order to obtain a top quality, professional,
polished ePub masterpiece.
Bargain-rate ePub conversion is no bargain because
you'll want and need to have it redone.